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BUILDING
BRILLIANT BRANDS
DRIVE GROWTH & MARKET SHARE WITH ANNA'S
AWARD-WINNING MARKETING STRATEGY & TACTICS
About
ABOUT
Anna is an award-winning marketer, with 25+ years in-depth experience across the whole marketing mix, and an ability to cut through clutter, to devise actionable strategy and execution for growth. Combining creativity with commercial acumen, Anna offers enterprise/brand discipline and agency processes but with the agility and lean principles of a start-up.
Product agnostic, with proven success across diverse sectors (incl. AI, SaaS, Travel, Media, Entertainment and eCommerce) and companies (from start-ups to global enterprises), Anna delivers on brand, on budget and within tight deadlines. Anna is the answer to your marketing needs as she's now working as a Fractional CMO.
Anna has also led the marketing vision and execution for worldwide renown consumer brands (e.g. Dixons, Match. com and Coka-Cola), and at JWT, part of the largest global ad network (WPP), flagship
where she transformed an underperforming account into the agency’s most profitable.
Anna works well with cross-functional teams and has extensive experience in client, investor and stakeholder management. With a knack for spotting talent, she has nurtured future rock stars and built effective marketing teams. Enthusiasm fuels team motivation, while her strong work ethic and determination pushes each project through. Anna’s strong communications skills have led her to be a thought leader and keynote speaker who’s interviewed hundreds of VIPs and has several media appearances under her belt.
Big agencies come up with big ideas. Anna should know as she used to come up with them and still is. If you want a strategic partner to collaborate with and help take your business to new heights, now, no need to pay big agency costs, hire Anna instead!
SERVICES
SERVICES
MARKETING EXPERIENCE
+ Branding
+ Storytelling/Messaging
+ Sales Enablement
+ Product Marketing
+ Social Media
+ Content Marketing
+ SEO
+ Go-To-Market
+ Events
+ Websites / UX/UI
+ Business Development
+ Strategic Partnerships
+ PR/Communications
+ Thought Leadership
+ Influencer Marketing
+ SEM
+ Media Planning & Buying
INDUSTRY
EXPERIENCE
+ SaaS
+ AI
+ eCommerce
+ Deep Tech
+ Travel Tech
+ Fintech
+ Automotive
+ Marketplaces
+ Media
+ Entertainment
+ D2C
+ B2B
+ Startups
+ Growth
+ Enterprise
+ Agency
+ Client side
MANAGEMENT & LEADERSHIP
+ Budgets/ P&L
+ Talent Acquisition
+ Team Leadership
+ Mentoring
+ Stakeholder Management
+ Client Management
+ Investor Relations
+ Pitch Decks/Fundraising
+ Executive Coaching
+ Keynote Speaking
+ Finding Suppliers
+ Marketing Strategy
MARKETING TOOLS & TECH
+ Design & Websites: Adobe, Canva, iMovie, Wix, Wordpress
+ Marketing Automation: HubSpot, Pardot/Salesforce
+ SEO: Yoast, SEMrush, Moz, Ahrefs
+ Advertising: Google Ads, LinkedIn, Facebook Ad Manager
+ Email: Mailchimp, Constant Contact, CustomerIO, Mixpannel
+ Social Media Management: Hootsuite, Buffer
+ Project Management: Trello, Asana, Slack, Monday
+ A/B Testing: Optimizely, VWO, Unbounce
+ Analytics: Google Analytics,
+ Webinars: Zoom, GoToWebinar
AWARDS
MULTI-AWARD
WINNING
Marketing Society WINNER:
eCommerce Category
Awards for Excellence in assoc.
with Marketing Magazine for Dixons
WINNER of Best Retail Campaign
at Christmas for Dixon's Wish List
Institute of Promotional Marketing Awards
Best SEO Campaign
State of Digital Awards
for Dixons
Retailer of the Year Europe
Retail Week Awards
New Store Europe: for Dixons
FINALIST in the Frontier Awards
Best Airport Store of the Year
for Dixons Travel
WINNER of Best Social Media
eCommerce Strategy Campaign
The Drum Social Buzz Awards
for Dixons
Best Visual Design Function
Webby* Award WINNER
Best Government Campaign
Webby* Award WINNER
Webby is the leading international award
honouring excellence on the internet
Best Public Sector Website & Campaign
DADI Award WINNER
“TVs Rising Stars: Ones to Watch”
The Evening Standard List
CLIENTS
SUCCESS WITH
WORK
Potfolios
PORTFOLIOS
Product Marketing
In depth case studies & examples showing best practices in this
A Success Story in PR
$000s media value without a PR agency or having previous contacts in the sector
Social Media
Marketing
Recent examples. All copy, ideas & creative was my own execution
Sales Enablement & Collateral
Product pages, one pagers, sales decks & short videos to support sales teams
Writing Samples & Content Marketing
Read a whole variety of different types of copy I've written
TESTIMONIALS
Sarah Boland
CEO
VIRGIN TRAINS
The most willing can do attitude I have ever seen. Anna's a highly capable woman and the speed of response, marketing knowledge and experience was second to none - all vital in our field. focused on and achieved our business goals and always rose to the challenge, often seeking results way beyond our projections. She's process driven and has a rare balance of being creative and analytical.
Kevin Cornills
UK Country Manager
MATCH.COM
Anna is the only person I know who can actually create business at a high level from scratch. She's also highly creative and produced an event model that was copied by our competitors! She was integral to the business through her successful work with creating strategic partners. Her passion for the company was appreciated by her colleagues. I'd highly recommend.
Liz Cohen
VP Marketing
OUR CROWD
The main reasons I enjoyed working with Anna? 1. Her enthusiasm, energy, and willingness to dive into different subject matter, soak it in, and completely embody it for the duration of a project. 2. She really thinks about the strategy behind a campaign, the reasons for doing it at all, and relating to the desired end results throughout the project. 3. She will not quit until she has her desired outcome and puts in extra hours/energy for this.
TESTIMONIALS
SERIOUS ABOUT ELEVATING YOUR BUSINESS? THEN
CONTACT US
Central London & TLV
+ 44.7795.335.418
+ 972.52.682.1257
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